SEOSans: - SEO, SEM, PPC Tips & Techniques: April 2010

Thursday, April 29, 2010

SEO Facts & Tips

Robots.txt file is not needed, when you want search engines to index everything in your site.
Use Meta Tag = NOINDEX,NOFOLLOW, to prevent google being listed even if other sites link to it.
Generally to get the site included in WayBack Machine it takes 6-14 mths lag between the data a site is crawled.
If you're redirecting Old Website to New website through 301 redirect, google will not pass the full link power or PageRank to your New website.
Sub pages should be 2-3 clicks max from homepage for greater visibility and for deep crawling.
Google site speed filter applies only to English www.Google.com only.

Tuesday, April 27, 2010

Types of Internet Marketing - Web Marketing / Online Marketing / eMarketing

Search Engine Optimization (SEO)

Onpage & Offpage Optimization
Directory Submission & Backlink Creation
Increase PR
Dynamic Optimization for DataBase Driven website. (mod_rewrite technique)

Search Engine Marketing (SEM)

Contextual Advertising
Google Adwords Campaign
Yahoo Search Marketing Campaign
MSN adCenter Campaign

Social Media Optimization / Social Media Marketing (SMO/ SMM)

Blog Posting / Forums Posting / Discussion Groups
Social Network site Promotion / Marketing
Social Media Site Promotion / Marketing
Social News Sites Promotion / Marketing
Social Bookmarking Promotion / Marketing
Widget Marketing - FaceBook promotions, Content writing & Article Submission.

Internet Marketing Medium / Online Techniques

Affiliate Marketing Setup & Maintenance
Shopping Sites Comparision (ex: Google Products etc.,)
Marketing through Banner Ads
Regional Optimization (Ex: Google Local Business etc.,)
Online Press Release Management

Social Media Optimization (SMO)

Sharing Videos (Ex: YouTube)
Sharing images (Ex: Picasaweb, Flickr)
Orkut / FaceBook / Twitter / MySpace
Blogging Sites / Forums / Discussion Panel / Groups

Viral Marketing

Branding through free Software, Wallpapers, Games, Tools etc
Word of Mouth

Useful SEO Tools

javascriptcompressor.com/default.aspx - JavaScript Compressor
http://www.csscompressor.com/ - CSS Compressor.
gtmetrix.com - Fast Performing Website Test.
http://www.webconfs.com/- Useful SEO Tools.
tools.seobook.com - Free link analysis and keyword research tools.
http://www.alexa.com/ - Traffic Analysis, Traffic Source and many more.
www.google.com/trends - provides insights into broad search patterns.
http://www.urltrends.com/ - is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases.

List of Directory Types

Niche Directories - Topic Specific directories
Regional Directories - Geographical Location Directories
Blog Directories - Blog related directories
Bid/Bidding Directories - Listing based upon bidding
Article Directory - Article related directories
Podcast Directories - List of Audio,Video,softwares for Desktops & Mobiles.
Brick & Mortor Directories - Offline Businesses which dont have websites.

Monday, April 26, 2010

SEO Checklists

S.No:	SEO Checklists
1	Page Title should be between 60 - 80 characters
2	Meta Description should be 50-150 characters. Should be unique for all pages
3	Meta Keywords should be 5-10 keywords
4	Page content should be 250-300 words minimum per page
5	Keywords Density should be 5% of overall content
6	Keywords use in Meta Description / Meta Keyword Tag
7	Keywords in Body Section - Keywords Repeats atleast Twice on Body
8	Header Tags <H1> - Don’t use more than once on a page.
9	Keep primary Keyword in <H1> & Secondary Keywords in <H2> tags
10	Keywords use in H2-H6 Tags
11	Keywords in Body Section - Keywords Repeats atleast Twice on Body
12	Keywords in First Sentence
13	Keywords in the first paragraph & Last Paragraph & in footer.
14	Try to include at least one of the keyword per 1-2 paragraphs depending on how large your page is.
15	Keywords in IMG Alt Tags
16	Keywords use in Bold Tag
17	Make keyword once in Bold, once in Italic and underling.
18	Keywords in Domain name
19	Keywords in the URLs / Subpage url with hypen as a separator.
20	Link Popularity (Keywords in BackLinks)
21	Keywords use in Same Domain Link Text (Same Domain)
22	Keywords use in HyperLink to External Site (Outband)

	Other Factors
23	HTML / W3C Standards - Validation
24	Links from Social Network like (Del.icio.us / Digg)
25	Server Speed Check
26	Age of Website (Should not be less than a year for Domain Renewal)
27	No. of Visitor to the Site (Alexa Rank Quarterly basis)

Friday, April 16, 2010

Space units = Bits, Bytes, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte

Space Units

1 Bit = Binary Digit
1 Byte = 8 Bits
1 Kilobyte = 1024 Bytes
1 Megabyte = 1024 Kilobytes
1 Gigabyte = 1024 Megabytes
1 Terabyte = 1024 Gigabytes
1 Petabyte = 1024 Terabytes
1 Exabyte = 1024 Petabytes
1 Zettabyte = 1024 Exabytes
1 Yottabyte = 1024 Zettabytes
1 Brontobyte = 1024 Yottabytes
1 Geopbyte = 1024 Brontobytes
1 Saganbyte = 1024 Geopbyte
1 Pijabyte = 1024 Saganbyte
1 Alphabyte = 1024 Pijabyte
1 Kryatbyte = 1024 Alphabyte
1 Amosbyte = 1024 Kryatbyte
1 Pectrolbyte = 1024 Amosbyte
1 Bolgerbyte = 1024 Pectrolbyte
1 Sambobyte = 1024 Bolgerbyte
1 Quesabyte = 1024 Sambobyte
1 Kinsabyte = 1024 Quesabyte
1 Rutherbyte = 1024 Kinsabyte
1 Dubnibyte = 1024 Rutherbyte
1 Seaborgbyte = 1024 Dubnibyte
1 Bohrbyte = 1024 Seaborgbyte
1 Hassiubyte = 1024 Bohrbyte
1 Meitnerbyte = 1024 Hassiubyte
1 Darmstadbyte = 1024 Meitnerbyte
1 Roentbyte = 1024 Darmstadbyte
1 Coperbyte = 1024 Roentbyte

Thursday, April 15, 2010

The Top Most - Website Sale / Auction Websites:

www.Flippa.com (Paid)
http://business.shop.ebay.com/Businesses-Websites-for-Sale-/11759/i.html
http://www.businessbroker.net (Paid)
http://www.businessesforsale.com (Paid)
http://www.buyingandsellingwebsites.com (Paid)
http://www.buysellthatwebsite.com
http://www.buysellwebsite.com (Paid)
http://www.dealasite.com (Free)
http://www.establishedwebsitesforsale.com
http://www.geekvillage.com/forums
http://www.hooverwebdesign.com/websites-for-sale.html
http://www.oswebsitesforsale.com
http://www.sedo.com/uk/home/welcome/?tracked=&partnerid=&language=e (Free)
http://www.sitepoint.com/blogs/2009/08/24/10-places-to-sell-your-web-site
http://www.time2sell.com/seller.html (Paid)
http://www.webmaster-talk.com/marketplace (Free)
http://www.websiteacquire.com (Paid)
http://www.websiteauctionhub.com
http://www.websitebroker.com (Paid)
http://www.websiteproperties.com
http://www.websitesalehub.com
http://www.websitesforsales.com (Free)
http://www.websiteslate.com (Free)
http://www.websitetraders.com (Paid)
http://www.wmmediacorp.com (Free for 3 mths - After that nominal fee will be charged)
www.InternetCompanyForSale.com (Paid)
http://www.siteindeed.com/ (Free for 3 mths)
http://talk.iwebtool.com/ (Free)

Sell Your Products

Below are the few websites where you can Sell Your products:

http://www.ebay.in/: 10% + 3% (13%) charge on sale (PaisaPay Payment Gateway). It will activated when we registered as a seller.

http://www.webmallindia.com/ (We have sent request for charge on sale details via contact form)
First we need to give the price range, basing on that they will let us know the charge on sale. We need to upload the product image and info for their review. Listing is Free.

http://www.ebid.net/ (We have sent request for charge on sale details via contact form)
Paid one >> need to upgrade as seller/seller+. Upgrades are like 7 days – 59/- and 30 days – 210/- and so. (PPPay Escrow payment mode)

http://www.nilaami.in/ = Free one (We have sent request for charge on sale details via contact form)

http://www.clickindia.com/ = Free one (Classified listing)

http://www.punediary.com/BuySell/BuysellHome.aspx = Free Classified (Sale only in Maharastra State)

http://www.infibeam.com/ (We have sent request for charge on sale details via contact form)
No fee for limited period of time. (They need company info, and products details, price and etc to tell us about the charge on sale.

http://www.admag.org/ – Free Classified

http://www.quikr.com/ – Sales through Classifieds (Free)

http://www.pnet.in/ - (We have sent request for charge on sale details via contact form)
Fee details not mentioned any where on the site.
http://ecommercefree.atspace.com/ - 15% of Retail Price. Listing is free.
http://www.olx.in/ – Free Classified to Buy / Sell

http://www.buytheprice.com/ (We have sent request for charge on sale via email) haven’t received any emails yet.

Top Social Bookmarking Websites

http://www.twitter.com/
http://www.digg.com/
http://www.reddit.com/
http://www.stumbleupon.com/
http://www.buzz.yahoo.com/
http://www.kaboodle.com/
http://www.tweetmeme.com/
http://www.technorati.com/
http://www.mixx.com/
http://www.fark.com/
http://www.slashdot.org/
http://www.clipmarks.com/
http://www.newsvine.com/
http://www.diigo.com/
http://www.propeller.com/
http://www.mister-wong.com/
http://www.dzone.com/
http://www.faves.com/
http://www.twine.com/

Tuesday, April 13, 2010

What are the Major Search Engine User Agent Name (Spiders, Robots, Crawlers) with Version?

Search Engine use special software called Spiders to crawl the website and find new links and websites. Search Engine Spiders also know as robots, crawlers, agents etc. Search Engine robots are different from one Search Engine to another. Some of the Major Search Engines and their agents are as follows:

Search Engines	Agent/Robot Name
Google	Googlebot/2.1
Yahoo	Yahoo! Slurp
Bing	bingbot/2.0
Alexa	ia_archiver/8.9