SEO Facts & Tips

• Robots.txt file is not needed, when you want search engines to index everything in your site.
• Use Meta Tag = NOINDEX,NOFOLLOW, to prevent google being listed even if other sites link to it.
• Generally to get the site included in WayBack Machine it takes 6-14 mths lag between the data a site is crawled.
• If you're redirecting Old Website to New website through 301 redirect, google will not pass the full link power or PageRank to your New website.
• Sub pages should be 2-3 clicks max from homepage for greater visibility and for deep crawling. 
• Google site speed filter applies only to English www.Google.com only.

Types of Internet Marketing - Web Marketing / Online Marketing / eMarketing

 Search Engine Optimization (SEO)

• Onpage & Offpage Optimization
• Directory Submission & Backlink Creation
• Increase PR
• Dynamic Optimization for DataBase Driven website. (mod_rewrite technique)

Search Engine Marketing (SEM)

• Contextual Advertising
• Google Adwords Campaign
• Yahoo Search Marketing Campaign
• MSN adCenter Campaign

Social Media Optimization / Social Media Marketing (SMO/ SMM)

• Blog Posting / Forums Posting / Discussion Groups
• Social Network site Promotion / Marketing
• Social Media Site Promotion / Marketing
• Social News Sites Promotion / Marketing
• Social Bookmarking Promotion / Marketing
• Widget Marketing - FaceBook promotions, Content writing & Article Submission.

Internet Marketing Medium / Online Techniques

• Affiliate Marketing Setup & Maintenance
• Shopping Sites Comparision (ex: Google Products etc.,)
• Marketing through Banner Ads
• Regional Optimization (Ex: Google Local Business etc.,)
• Online Press Release Management

Social Media Optimization (SMO)

• Sharing Videos (Ex: YouTube)
• Sharing images (Ex: Picasaweb, Flickr)
• Orkut / FaceBook / Twitter / MySpace
• Blogging Sites / Forums / Discussion Panel / Groups

Viral Marketing

• Branding through free Software, Wallpapers, Games, Tools etc
• Word of Mouth

Useful SEO Tools

• javascriptcompressor.com/default.aspx - JavaScript Compressor
• http://www.csscompressor.com/ - CSS Compressor.
• gtmetrix.com - Fast Performing Website Test.
• http://www.webconfs.com/- Useful SEO Tools.
• tools.seobook.com - Free link analysis and keyword research tools.
• http://www.alexa.com/ - Traffic Analysis, Traffic Source and many more.
• www.google.com/trends - provides insights into broad search patterns.
• http://www.urltrends.com/ - is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases.

 

List of Directory Types

1. Niche Directories - Topic Specific directories
2. Regional Directories - Geographical Location Directories
3. Blog Directories - Blog related directories
4. Bid/Bidding Directories - Listing based upon bidding
5. Article Directory - Article related directories
6. Podcast Directories - List of Audio,Video,softwares for Desktops & Mobiles.
7. Brick & Mortor Directories - Offline Businesses which dont have websites.

SEO Checklists

S.No:	SEO Checklists
1	Page Title should be between 60 - 80 characters
2	Meta Description should be 50-150 characters. Should be unique for all pages
3	Meta Keywords should be 5-10 keywords
4	Page content should be 250-300 words minimum per page
5	Keywords Density should be 5% of overall content
6	Keywords use in Meta Description / Meta Keyword Tag
7	Keywords in Body Section - Keywords Repeats atleast Twice on Body
8	Header Tags <H1> - Don’t use more than once on a page.
9	Keep primary Keyword in <H1> & Secondary Keywords in <H2> tags
10	Keywords use in H2-H6 Tags
11	Keywords in Body Section - Keywords Repeats atleast Twice on Body
12	Keywords in First Sentence
13	Keywords in the first paragraph & Last Paragraph & in footer.
14	Try to include at least one of the keyword per 1-2 paragraphs depending on how large your page is.
15	Keywords in IMG Alt Tags
16	Keywords use in Bold Tag
17	Make keyword once in Bold, once in Italic and underling.
18	Keywords in Domain name
19	Keywords in the URLs / Subpage url with hypen as a separator.
20	Link Popularity (Keywords in BackLinks)
21	Keywords use in Same Domain Link Text (Same Domain)
22	Keywords use in HyperLink to External Site (Outband)
	Other Factors
23	HTML / W3C Standards - Validation
24	Links from Social Network like (Del.icio.us / Digg)
25	Server Speed Check
26	Age of Website (Should not be less than a year for Domain Renewal)
27	No. of Visitor to the Site (Alexa Rank Quarterly basis)