Useful Links

1. http://www.domaintools.com/ (Website details like DNS / Domain expiry date / Webhosting details etc)
2. http://www.copyscape.com/ (Duplicate content lookup)
3. http://www.dnsstuff.com/   (Whois Lookup / Traceroute / IP address info
4. https://adwords.google.com/select/KeywordToolExternal (keyword research tool as Adwords Setup)
5. http://tools.devshed.com/c/a/Search-Engine-Tricks/How-to-report-spam-to-Google-Co/ (Spam Resorting)

SEO Facts & Tips

• Robots.txt file is not needed, when you want search engines to index everything in your site.
• Use Meta Tag = NOINDEX,NOFOLLOW, to prevent google being listed even if other sites link to it.
• Generally to get the site included in WayBack Machine it takes 6-14 mths lag between the data a site is crawled.
• If you're redirecting Old Website to New website through 301 redirect, google will not pass the full link power or PageRank to your New website.
• Sub pages should be 2-3 clicks max from homepage for greater visibility and for deep crawling. 
• Google site speed filter applies only to English www.Google.com only.

Types of Internet Marketing - Web Marketing / Online Marketing / eMarketing

 Search Engine Optimization (SEO)

• Onpage & Offpage Optimization
• Directory Submission & Backlink Creation
• Increase PR
• Dynamic Optimization for DataBase Driven website. (mod_rewrite technique)

Search Engine Marketing (SEM)

• Contextual Advertising
• Google Adwords Campaign
• Yahoo Search Marketing Campaign
• MSN adCenter Campaign

Social Media Optimization / Social Media Marketing (SMO/ SMM)

• Blog Posting / Forums Posting / Discussion Groups
• Social Network site Promotion / Marketing
• Social Media Site Promotion / Marketing
• Social News Sites Promotion / Marketing
• Social Bookmarking Promotion / Marketing
• Widget Marketing - FaceBook promotions, Content writing & Article Submission.

Internet Marketing Medium / Online Techniques

• Affiliate Marketing Setup & Maintenance
• Shopping Sites Comparision (ex: Google Products etc.,)
• Marketing through Banner Ads
• Regional Optimization (Ex: Google Local Business etc.,)
• Online Press Release Management

Social Media Optimization (SMO)

• Sharing Videos (Ex: YouTube)
• Sharing images (Ex: Picasaweb, Flickr)
• Orkut / FaceBook / Twitter / MySpace
• Blogging Sites / Forums / Discussion Panel / Groups

Viral Marketing

• Branding through free Software, Wallpapers, Games, Tools etc
• Word of Mouth

Useful SEO Tools

• javascriptcompressor.com/default.aspx - JavaScript Compressor
• http://www.csscompressor.com/ - CSS Compressor.
• gtmetrix.com - Fast Performing Website Test.
• http://www.webconfs.com/- Useful SEO Tools.
• tools.seobook.com - Free link analysis and keyword research tools.
• http://www.alexa.com/ - Traffic Analysis, Traffic Source and many more.
• www.google.com/trends - provides insights into broad search patterns.
• http://www.urltrends.com/ - is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases.

 

List of Directory Types

1. Niche Directories - Topic Specific directories
2. Regional Directories - Geographical Location Directories
3. Blog Directories - Blog related directories
4. Bid/Bidding Directories - Listing based upon bidding
5. Article Directory - Article related directories
6. Podcast Directories - List of Audio,Video,softwares for Desktops & Mobiles.
7. Brick & Mortor Directories - Offline Businesses which dont have websites.