Google's 12th Birthday Anniversary

I Wish - Google Many Many Happy Returns of the Day

Google was initially started in the month of September 1998, and the early Google server seems to be look like below image:

Early 1998

Now time changed and the internet users has been increased, Google has setup the Data Servers worldwide to serve the end user more efficiently. Currently, the Data centers looks like this:

It was believed that Google maintains 4,50,000 + Servers worldwide. I hope Google the Search Gaint should develop even more and stay one step ahead from other major search engines.

Simple Tips: How to Stay Healthy

Certain precautionary measures in our daily life can actually help us regain the vitality and active lifestyle we always wish to follow. They are simple yet important points we should adopt in our daily lifestyle.

1. Coffee Break – Do not drink coffee more than once a day.
    
2. Chill Pill – Avoid taking pills with cool water.
    
3. Meal Buster – Do not have huge meals after 5 pm.
    
4. Oily Diet – Avoid putting in too much oil in the food you consume.
    
5. Water Filter – Drink more glasses of water in the morning and lesser in the evening.
6. Sleep Time – Make it a habit to sleep by 10pm at night and wake up at 6am in the morning.
    
7. Medicinal Inputs – Do not lie down immediately after taking medicines.
    
8. Radiation Terror - When the phone battery is down, do not use the phone to answer calls as the radiation level is 1000 times higher.
    
9. Head + Phone – Avoid putting on the headphone or earphone for long periods of time.
    
10. Listening Ear- Answer the phone or talk to anyone by the left ear.

How to Become a Trusted Website to Increase your Search Engine Rankings?

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google's first result page, you have to make sure that search engines trust your site.
There are several things that you can do to show search engines that your website is trustworthy:

1. Get links from seed sites or from websites that are linked from seed sites :
Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from Apple.com will have a positive effect on the TrustRank of your website.

Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.
If Apple.com links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites
Does your website get links from related websites and does it link to other related websites?

Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don't link to spam websites
Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.

If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

4. Try to get links from social networks
The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

5. Offer more than just a few websites
A website that consists of only one page won't be considered an authority website. Search engines want to show good websites with good content in the search results.
If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

Source: http://www.free-seo-news.com/

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• What Is Google's Trust Rank? (ronmedlin.com)
• TrustRank Explained (epiphanysolutions.co.uk)

Optimal Linking for SEO - 10 Useful Tips for New Sites

The way you link, both internally and externally from your site, is crucial for achieving results in today's competitive market. Getting help from an SEO Agency can give you the advantage you need when it comes to search engine ranking and those all-important hits on your site.

As SEO experts are bound to point out, it's a process that needs to be carried on over time and considered whenever you make any changes to your site. As a new site you'll need strategies to assist you in climbing the ladder to good Internet ranking placement as quickly as possible.

Here are 10 very useful tips on links and linking architecture for anyone with an interest in SEO, and if you're involved in marketing of any kind over the Internet, then that's you.

1. Think About Who Links to You

You'll already know the value of reputation when it comes to marketing your product or service. If sites that are associated with good quality products are clearly seen by users and search engines to link to your own then this will reflect well on you.

Pay close attention to the number of .com and .co.uk sites that link to you, for example, and think carefully about ways in which you can encourage others to do likewise.

2. Think About Who You Link to

The same rules as before. Linking to good quality sites reflects well on your own. Keep up to date with innovations and developments and stay relevant with fresh links on your pages. Try to develop a balanced portfolio of links on your site.

3. Avoid Broken Links

As part of ongoing site maintenance for SEO you should be aware of any links that are no longer in use and remove them from your site.

4. Think About Relevance

This is very important. Link to sites with a clear relevance to your own only. Search engines pay special attention to this, as do users, and every irrelevant link on your page is detrimental.

5. Internal Links

Think about internal links and whether your site is user friendly. Make the most of internal links and get some advice from SEO experts about ways to link internally that will benefit your site's ranking.

6. Maps

Think about linking back to homepage and site maps. Make your site as easily navigable as possible. This will encourage users and benefit your site as search engines see these links when they probe it. A map is a useful way to introduce internal links and make the site easier to get around.

7. Link Building

Think about the use of exact match terms for link building. Build links using exactly matching anchor text. Remember though, don't get carried away - an excess use of keywords can be as bad as a lack. Using terms you want to rank for and that summarise the topic referred to, in moderation, can strengthen the ratings of your site by search engines.

Find a balance and use your senses. If you feel that you've gone overboard with repeated words or phrases in your internal links then you probably have.

8. Avoid Cloaking

Search engines are increasingly sophisticated at detecting 'black hat' or unscrupulous SEO techniques. While it may be tempting to improve your popularity on the net by attracting unwitting visitors to your site, be aware that techniques that accomplish this can get you into trouble.

Users and search engines are alike in their approach to cloaking - they don't accept or tolerate it. Stay within the boundaries to avoid problems.

9. Look at Where Your Competitors Link

This is legal and it can give you an advantage or at least level the playing field somewhat when it comes to links. Go to Yahoo and type in link: www.competitorsite.com to get access to useful tools for viewing your competition's linking activity. Remember that knowledge is power.

10. Strategise

Have a solid strategy for linking to, from and within your site. Think before you link and use every intelligent strategy at your disposal. Getting advice from website optimization specialists can really help.

To conclude, it's hoped that some important considerations about link building were highlighted for you here in our list.

Some areas were only touched upon, and in an environment such as computing where change is a constant, it pays to stay abreast of developments. Remember that if you're short on time, search engine optimisation specialists are available for SEO and improving your ranking and your profits.

Source: http://www.seoconsult.co.uk/

How to Judge the Value of a Link (New Google patent)

Google has been granted a new patent with the name "Determining quality of linked documents" some days ago. The patent might give us further insight on how Google judges the influence of a link on the search engine positions of a web page.

What is the patent about?

Here's the official abstract:

"A ranking component ranks documents, such as web pages or web sites, to obtain a ranking score that defines a quality judgment of the document. The ranking score of a particular document is based on the ranking score of the documents which link to it and based on affiliation among the documents."

According to the patent description, Google could rank the backlinks to a web page differently based on the relation of the pages to each other.

For example, links from pages that have the same author might have less influence on the rankings of a web page that have no affiliation with the linked site.

The patent also contains an image that illustrated how the related of web pages might be:

How does Google limit the value of a link?

According to the patent, Google might do the following:

• Google assigns a maximum value to links that come from affiliated pages.
• Google might assign individual values to links from independent pages.

That means that three links from an affiliated website carry more value than a single link but the total value of all links from the affiliated website is limited.

How can Google recognize affiliated web pages?
The patent shows a number of methods that Google can use to determine the affiliation of web pages:

• Interlinking: websites that are more closely interlinked to each other than the average pages on the websites might be considered to be affiliated.

• Hostnames: web pages that have the same domain name or subdomains that are on the same domain are probably affiliated.

• IP addresses: if the first two or three components of the IP addresses are identical, the web pages might be affiliated.

• Visitors: web pages that share many visitors during the same browsing session can be considered to be affiliated.

What does this mean for your website rankings?

Although Google has been granted the patent this month, they filed it a few years ago. That means that the methods described in the patent probably have been in use at Google for several years.

Basically, the patent confirms the previous recommendations in our newsletter and in our SEO software IBP:

• Try to get high quality backlinks from as many different websites as possible.
• Do not participate in automated linking schemes.
• The quality of the links is more important than the quantity of the links.

Article Source: http://www.free-seo-news.com

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