Google has hinted that several new things will have a major impact on search engine optimization and placement. Here are the most important changes.
1. Website speed: Google will now place more importance on how quickly a Website loads. That means Websites that load fast will be given prominence in search engine optimization and placement over Websites that are slow and clunky.
2. Broken links: Links that go nowhere aren't just annoying, they'll soon count as a strike against a Website's search engine optimization and placement efforts. It's already an accepted rule that any good website shouldn't have broken links. Now it's even more important for Website owners make sure that every link goes somewhere relevant.
3. Penalties for linking to bad neighborhoods: Currently, linking to spammers and obtaining incoming links from known spammers is not a good way to achieve the best search engine optimization and placement results. Look for Caffeine to place even more importance on staying away from link farms and other malicious online practices.
4. Overall website quality: Some canny Website owners have gotten good search engine optimization and placement results by ranking high in a single factor that Google assesses, while ignoring other aspects. Under Caffeine, the overall quality will be under closer inspection. Having just one or two key search engine optimization and placement ranking factors won't be enough.
So what will you have to change if you want to achieve great search engine optimization and placement results under Caffeine? If you already have a Website that subscribes to Google and SEO best practices, then there probably isn't a lot you'll have to tweak.
Here are some steps you can take to make sure that you're Website is primed to get good results under Caffeine:
1. Eliminate all spam elements from your Website: Any part of your Website that could conceivably be considered spám will likely have a negative effect on your search engine optimization and placement efforts. Spam elements include Website text that's the same color as the background, Website cloaking, and automated linking.
2. Reevaluate your Website design and structure: Make sure your Website looks great and is user-friendly. Users should be able to easily navigate through the Website and search engines should be able to understand and categorize a Web page just by reading its title and meta tags.
3. Get links from social bookmark and other social media sites: Links from social bookmark sites like Digg and Delicious are already important to gaining good search engine optimization and placement. The importance of links from these types of sites is likely to incréase under Caffeine.
4. Check your Website links: Make sure that you aren't linking to any Websites that could potentially be labeled as spammers. Having a selection of quality links is far better than gathering as many links as possible.
By following the above tips and tricks, your Website should have no problem adjusting to Google's new search engine. And you'll have a crucial advantage when it comes to getting great search engine optimization and placement results.
Source: http://www.searchcircus.com/
About The Author
Wendy Suto is CEO and President of Search Circus, an ethical and certified SEO firm based in Cleveland Ohio that specializes in search engine optimization, social media marketing, corporate blogs, and link building for small to large businesses throughout the U.S.
