A well managed account is a successful account. Implement the tips below to ensure your campaigns thrive.
- Give each campaign an appropriate name. Make sure you can identify your campaigns easily. This will make tracking and editing your campaigns much simpler.
- Split each campaign into ad groups. Ad groups let you segment your campaigns into multiple parts to achieve even greater focus and simplicity.
- Stick to one theme per campaign. We recommend you structure your AdWords account similar to the structure of your website, i.e. separate your campaigns by the themes or product lines your website is divided into.
- Try to aim for at least three ad groups per campaign. The number of ad groups you need will vary depending on the size of your product offering and business but aiming for a minimum of three will ensure that each ad group is tightly themed and will help you to write specific ads targeted to your customers.
- Just like campaigns, each ad group should have one common theme. Focus on a single product or service that you offer in each ad group. This will make it simple to create focused, effective keywords and ads. For example, a garden centre could have a campaign with the theme of "Seeds", an ad group in that campaign might be "Flower seeds".
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