Google, Yahoo & MSN PPC Compaigns

• Google Adwords -
  adwords.google.com
• Yahoo! Advertising Solutions -
  http://advertising.yahoo.com/ 
• Microsoft adCenter is pay-per-click advertising -
  https://adcenter.microsoft.com/default.aspx?mkt=en-ca
  

(Currently MS PPC services is available to Canda, Singapore, US, UK & France only)

10 Email Marketing Mistakes

These email marketing tips are NOT the ones you see in hoards of re-cycled articles out there.
In fact these are tips you can take to the bank immediately.

No doubt, email is still the fastest and the most profitable means of communication IF used the RIGHT WAY.
You can use it to build trust, brand your business, express your opinions, and to drive instant sales.

Here are ten mistakes most marketers make when they use email for their marketing, leaving tens of thousands of dollars in hidden profits.

1. Not Branding your email template:

Marketers often do this. They want to emulate their favorite gurus and craft and design their messages exactly the way their gurus do.

We work with many start up entrepreneurs and the first thing that we focus on is to create their own uniqueness.

Unique in their presentation, and a style, that stands out like a sore thumb in their market, and a style that they are comfortable with.
The easiest way to make your emails unique is to design a header and a template that's unique to you. You can do that by hiring a designer to do it for you.

2. Not Personalizing Your Email's 'From Name':

As you may already know, people get a lot of unwanted emails in their mailbox now. Most people scan through the 'from address' before they check the subject line of the emails.

If they don't recognize the 'From Name' they usually hit the delete button.

You want to carefully choose the from name and must be consistent with it. Use your full name if you are going for personal branding. Use your company's name if you are focusing on branding your company.

3. Not Extending The Life Of The Email:

When you create a piece of email, be it a personal email, a tip, or sharing something that you learned, always use it on multiple media platforms.

Here are some ways to extend the life of your marketing email:

- Send it to your in-house list
- Use it on a follow up series
- Post it on your Blog
- Post it on social book-marking sites (point it to your blog)
- Post it on social media platforms. (point it to your blog)
- If it's a series of tips, convert it to PDF format and a report.
- Convert the email into a screen video and post it on video sharing sites
- Convert the email message into a podcast and link it on your blogs and iTunes

4. Not Being Consistent:

Human beings are creatures of habit. You want to train your readers to expect something from you consistently.

The best way to reach your readers regularly is by keeping an email schedule.

Example Of A Schedule:

Monday - Tips that you learned that may help your reader.
Tuesday - Hard sell email
Wednesday - Personal email that connects with your audience
Thursday - Recommend a product that may help your readers
Friday - Article about something that educates.
Saturday - Week in review. Link all of the contents on one email.
Now, you are probably wondering if that's too many emails to send per week, and people will get turned off.

Truth is if you are not actively marketing your business and brand, people will most likely forget you. If your readers don't like getting regular emails from you, they will probably never buy from you.

5. Not Creating A Front-End Funnel:
Most affiliate marketers make this mistake. They pick a clickbank affiliate product and start blasting their list with offers that their readers are not interested in.

The solutions is to create a low-cost high-value front end product that converts easily. Use this product as your front-end product and a lead funnel to sell scalable high ticket items.

6. Not Putting Full URL In The Email Message:

A lot of people like to print the email that you send them and read it at their leisure. Trouble is, most marketers hyperlink the Keyword to the website URL where the actual link is not visible when it's printed.

Type in the complete URL at the end of your email message so that your readers can type it in their browser and visit your websites at a later time.

7. Not Doing A Weekly Wrap:

I am guilty of not taking advantage of this unique opportunity myself on a regular basis. (There are times I have done this and seen amazing increase in traffic, and repeat buyers.)

It's the easiest way to get repeat visitors and to give another chance for people who missed out on your daily emails.

Here is how you do it.

Put snippets of your emails that you already sent for the week and link it to each post on your blog, all in one email and send it out on the last working day of the week, preferably on a Friday or Saturday.

The advantages of doing this are, new readers, repeat visitors, new buyers, new leads, repeat buyers...etc.

8. Not Creating A Newsletter:

The easiest way to create 'brand recognition' is by starting a newsletter. There are many opportunities for steady revenue when you publiush a newsletter.

Here are some newsletter revenue opportunities:

- Sell short sponsor ads
- Pay-per-click ad revenue
- Solo ad revenue
- Paid reviews

9. Clutter On HTML Emails:

Bright flashing images and corny designs on HTML emails are a trun off for many Internet users. Use fonts that are easily readable and professional looking.

Layout and balance is key and it makes you look professional. Professionalism creates trust, and trust is important for the longevity of your online business.
10. Not Putting Full Contact information:
Affiliate marketers are notorious for this. When you pick a product to promote, pick something that you trust and believe in, that way you won't have second thoughts about putting your name on it.

Don't forget to put your full contact information. People will call you when you put your phone number on the emails that you send out.

You will make many profitable and useful relationships by talking to people directly on the phone.

If emails are the fastest and the most effective way to create more income why not use it the right way and double or triple your current income?
Do emails the right way. Do it more often.

"Doing the right thing more often is the secret to success."

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Article Source: Multiple Stream Media

Google's 12th Birthday Anniversary

I Wish - Google Many Many Happy Returns of the Day

Google was initially started in the month of September 1998, and the early Google server seems to be look like below image:

Early 1998

Now time changed and the internet users has been increased, Google has setup the Data Servers worldwide to serve the end user more efficiently. Currently, the Data centers looks like this:

It was believed that Google maintains 4,50,000 + Servers worldwide. I hope Google the Search Gaint should develop even more and stay one step ahead from other major search engines.

Simple Tips: How to Stay Healthy

Certain precautionary measures in our daily life can actually help us regain the vitality and active lifestyle we always wish to follow. They are simple yet important points we should adopt in our daily lifestyle.

1. Coffee Break – Do not drink coffee more than once a day.
    
2. Chill Pill – Avoid taking pills with cool water.
    
3. Meal Buster – Do not have huge meals after 5 pm.
    
4. Oily Diet – Avoid putting in too much oil in the food you consume.
    
5. Water Filter – Drink more glasses of water in the morning and lesser in the evening.
6. Sleep Time – Make it a habit to sleep by 10pm at night and wake up at 6am in the morning.
    
7. Medicinal Inputs – Do not lie down immediately after taking medicines.
    
8. Radiation Terror - When the phone battery is down, do not use the phone to answer calls as the radiation level is 1000 times higher.
    
9. Head + Phone – Avoid putting on the headphone or earphone for long periods of time.
    
10. Listening Ear- Answer the phone or talk to anyone by the left ear.

How to Become a Trusted Website to Increase your Search Engine Rankings?

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google's first result page, you have to make sure that search engines trust your site.
There are several things that you can do to show search engines that your website is trustworthy:

1. Get links from seed sites or from websites that are linked from seed sites :
Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from Apple.com will have a positive effect on the TrustRank of your website.

Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.
If Apple.com links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites
Does your website get links from related websites and does it link to other related websites?

Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don't link to spam websites
Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.

If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

4. Try to get links from social networks
The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

5. Offer more than just a few websites
A website that consists of only one page won't be considered an authority website. Search engines want to show good websites with good content in the search results.
If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

Source: http://www.free-seo-news.com/

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