Tips for Choosing the Right Keywords for Your Business (Google Adwords Campaign)

Make sure your keywords are right for your Business. Use our tips below to fine tune your keyword lists.

1. Make sure your keywords are right for your business. Use our tips below to fine tune your keyword list.
2. Make sure your keywords are right for your business. Use our tips below to fine tune your keyword lists.
3. Match your keywords to your ad text. Each keyword should match the ad text that it triggers when a potential customer searches on Google. To do this, group all the keywords relating to a particular product or service into a specific ad group. You can then create an ad that matches these keywords so that whatever a user searches for, they see an ad that is very relevant to their search.
4. Regularly review your keywords. Through regular reviews you can remove keywords which are not providing value and learn from the success of your top performing keywords.
5. Use negative keywords. Prevent your ad from showing on a search which is not relevant for your business. For example if you sell lawnmowers you may not want your ad to show if a user searches for Lawnmower repairs so specify repairs as a negative keyword.

Source: Google Adwords Campaign

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