Wednesday, August 11, 2010

Google Adwords: Tips for Writing Targeted ads



Ensure your ads catch the eye of potential customers. Try testing out some tips to see what works for your business.
  • Use your keywords in your ad. For the best results put your top performing keyword into the headline of your ad.
     
  • Include prices, special offers and unique selling points. What makes your product or service offering different from your competitors?
     
  • Use a strong call-to-action. Tell potential customers what action you want them to take when they get to your site e.g Buy now. Call today.
     
  • Direct users to the page on your website which is most relevant to each ad. By using a very specific destination URL you can direct potential customers to the page on your website that is most relevant to the product or service described in your ad.

Source: Google Adwords

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