Wish You Happy New Year Wishes

H ours of happy times with friends and family
A bundant time for relaxation
P rosperity
P lenty of love when you need it the most
Y outhful excitement at lifes simple pleasures

N ights of restful slumber (you know - dont' worry be happy)
E verything you need
W ishing you love and light

Y ears and years of good health
E njoyment and mirth
A angels to watch over you
R embrances of a happy years!

General Domain TLD Extensions

How to choose the Domain TLD Extensions based upon their purpose:

.COM = The most popular domain extension in the world. Vital for anyone seeking high visibility on the internet. May be registered by anyone.

.INFO = Associated with Websites that provide information. Useful for businesses, organization, and individuals. Recognized around the world.

.NET = Great option when your .COM has already been registered. Often used for internet infrastructure or related services.

.ORG = Popular choice for non-commercial organization. Also used by businessess to showcase their charitable activities.

.CO = New, wide open landscape. Get the name you want. International recognition, simple to remember. Abbreviation for Company, Commerce, Community - so many more.

.BIZ = Made for business or commercial use. Perfect for eCommerce sites.

.ME = It's the domain that's all about you, your product, your world. Perfect for blogs, resumes and personal pages. Fun Web address for products aimed at younger consumers.

.MOBI = It can be viewed on a mobile device. Create your mobile site instantly with the Free Instant Mobilizer - included with every .mobi domain name.

.US = Create an American identity on the internet. Associates your Website with American values.

Google Adwords / Sponsored links / Google PPC Campaign / Online Advertising by Google

Google Adwords Listing Details:

Campaign > Ad Group #1

Ad Group Name <= 255 Characters
Google Adwords Title Length should be <=25 Characters
Description Line 1 <=35 Characters
Description Line 2 <=35 Characters
Display Url <= 35 Characters
Destination Url <=1020 Characters

Try to maintain different Campaigns for different Categories as well as Sub Categories as Ad Groups under relevant Campaigns like

Ex: Campaign 1 > Ad Group #1 / Ad Group #2 / Ad Group #3

You Can Rename the Campaign name as well as Ad Group Name for better understanding.

As you know that to PPC Campaign is the best option to get a decent traffic from search engines for brand new website. Google Sandbox filter will be applied to all brand new websites and will lost some where between 6-9 months. Mean while gradually build the content on your website as well as backlinks from authoritative websites, directories, social medias etc and that should not be done overnight. Slow and Steady Wins the Race...

Google, Yahoo & MSN PPC Compaigns

• Google Adwords -
  adwords.google.com
• Yahoo! Advertising Solutions -
  http://advertising.yahoo.com/ 
• Microsoft adCenter is pay-per-click advertising -
  https://adcenter.microsoft.com/default.aspx?mkt=en-ca
  

(Currently MS PPC services is available to Canda, Singapore, US, UK & France only)

10 Email Marketing Mistakes

These email marketing tips are NOT the ones you see in hoards of re-cycled articles out there.
In fact these are tips you can take to the bank immediately.

No doubt, email is still the fastest and the most profitable means of communication IF used the RIGHT WAY.
You can use it to build trust, brand your business, express your opinions, and to drive instant sales.

Here are ten mistakes most marketers make when they use email for their marketing, leaving tens of thousands of dollars in hidden profits.

1. Not Branding your email template:

Marketers often do this. They want to emulate their favorite gurus and craft and design their messages exactly the way their gurus do.

We work with many start up entrepreneurs and the first thing that we focus on is to create their own uniqueness.

Unique in their presentation, and a style, that stands out like a sore thumb in their market, and a style that they are comfortable with.
The easiest way to make your emails unique is to design a header and a template that's unique to you. You can do that by hiring a designer to do it for you.

2. Not Personalizing Your Email's 'From Name':

As you may already know, people get a lot of unwanted emails in their mailbox now. Most people scan through the 'from address' before they check the subject line of the emails.

If they don't recognize the 'From Name' they usually hit the delete button.

You want to carefully choose the from name and must be consistent with it. Use your full name if you are going for personal branding. Use your company's name if you are focusing on branding your company.

3. Not Extending The Life Of The Email:

When you create a piece of email, be it a personal email, a tip, or sharing something that you learned, always use it on multiple media platforms.

Here are some ways to extend the life of your marketing email:

- Send it to your in-house list
- Use it on a follow up series
- Post it on your Blog
- Post it on social book-marking sites (point it to your blog)
- Post it on social media platforms. (point it to your blog)
- If it's a series of tips, convert it to PDF format and a report.
- Convert the email into a screen video and post it on video sharing sites
- Convert the email message into a podcast and link it on your blogs and iTunes

4. Not Being Consistent:

Human beings are creatures of habit. You want to train your readers to expect something from you consistently.

The best way to reach your readers regularly is by keeping an email schedule.

Example Of A Schedule:

Monday - Tips that you learned that may help your reader.
Tuesday - Hard sell email
Wednesday - Personal email that connects with your audience
Thursday - Recommend a product that may help your readers
Friday - Article about something that educates.
Saturday - Week in review. Link all of the contents on one email.
Now, you are probably wondering if that's too many emails to send per week, and people will get turned off.

Truth is if you are not actively marketing your business and brand, people will most likely forget you. If your readers don't like getting regular emails from you, they will probably never buy from you.

5. Not Creating A Front-End Funnel:
Most affiliate marketers make this mistake. They pick a clickbank affiliate product and start blasting their list with offers that their readers are not interested in.

The solutions is to create a low-cost high-value front end product that converts easily. Use this product as your front-end product and a lead funnel to sell scalable high ticket items.

6. Not Putting Full URL In The Email Message:

A lot of people like to print the email that you send them and read it at their leisure. Trouble is, most marketers hyperlink the Keyword to the website URL where the actual link is not visible when it's printed.

Type in the complete URL at the end of your email message so that your readers can type it in their browser and visit your websites at a later time.

7. Not Doing A Weekly Wrap:

I am guilty of not taking advantage of this unique opportunity myself on a regular basis. (There are times I have done this and seen amazing increase in traffic, and repeat buyers.)

It's the easiest way to get repeat visitors and to give another chance for people who missed out on your daily emails.

Here is how you do it.

Put snippets of your emails that you already sent for the week and link it to each post on your blog, all in one email and send it out on the last working day of the week, preferably on a Friday or Saturday.

The advantages of doing this are, new readers, repeat visitors, new buyers, new leads, repeat buyers...etc.

8. Not Creating A Newsletter:

The easiest way to create 'brand recognition' is by starting a newsletter. There are many opportunities for steady revenue when you publiush a newsletter.

Here are some newsletter revenue opportunities:

- Sell short sponsor ads
- Pay-per-click ad revenue
- Solo ad revenue
- Paid reviews

9. Clutter On HTML Emails:

Bright flashing images and corny designs on HTML emails are a trun off for many Internet users. Use fonts that are easily readable and professional looking.

Layout and balance is key and it makes you look professional. Professionalism creates trust, and trust is important for the longevity of your online business.
10. Not Putting Full Contact information:
Affiliate marketers are notorious for this. When you pick a product to promote, pick something that you trust and believe in, that way you won't have second thoughts about putting your name on it.

Don't forget to put your full contact information. People will call you when you put your phone number on the emails that you send out.

You will make many profitable and useful relationships by talking to people directly on the phone.

If emails are the fastest and the most effective way to create more income why not use it the right way and double or triple your current income?
Do emails the right way. Do it more often.

"Doing the right thing more often is the secret to success."

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Article Source: Multiple Stream Media

Google's 12th Birthday Anniversary

I Wish - Google Many Many Happy Returns of the Day

Google was initially started in the month of September 1998, and the early Google server seems to be look like below image:

Early 1998

Now time changed and the internet users has been increased, Google has setup the Data Servers worldwide to serve the end user more efficiently. Currently, the Data centers looks like this:

It was believed that Google maintains 4,50,000 + Servers worldwide. I hope Google the Search Gaint should develop even more and stay one step ahead from other major search engines.

Simple Tips: How to Stay Healthy

Certain precautionary measures in our daily life can actually help us regain the vitality and active lifestyle we always wish to follow. They are simple yet important points we should adopt in our daily lifestyle.

1. Coffee Break – Do not drink coffee more than once a day.
    
2. Chill Pill – Avoid taking pills with cool water.
    
3. Meal Buster – Do not have huge meals after 5 pm.
    
4. Oily Diet – Avoid putting in too much oil in the food you consume.
    
5. Water Filter – Drink more glasses of water in the morning and lesser in the evening.
6. Sleep Time – Make it a habit to sleep by 10pm at night and wake up at 6am in the morning.
    
7. Medicinal Inputs – Do not lie down immediately after taking medicines.
    
8. Radiation Terror - When the phone battery is down, do not use the phone to answer calls as the radiation level is 1000 times higher.
    
9. Head + Phone – Avoid putting on the headphone or earphone for long periods of time.
    
10. Listening Ear- Answer the phone or talk to anyone by the left ear.

How to Become a Trusted Website to Increase your Search Engine Rankings?

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google's first result page, you have to make sure that search engines trust your site.
There are several things that you can do to show search engines that your website is trustworthy:

1. Get links from seed sites or from websites that are linked from seed sites :
Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from Apple.com will have a positive effect on the TrustRank of your website.

Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.
If Apple.com links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites
Does your website get links from related websites and does it link to other related websites?

Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don't link to spam websites
Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.

If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

4. Try to get links from social networks
The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

5. Offer more than just a few websites
A website that consists of only one page won't be considered an authority website. Search engines want to show good websites with good content in the search results.
If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

Source: http://www.free-seo-news.com/

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Related articles by Zemanta

• What Is Google's Trust Rank? (ronmedlin.com)
• TrustRank Explained (epiphanysolutions.co.uk)

Optimal Linking for SEO - 10 Useful Tips for New Sites

The way you link, both internally and externally from your site, is crucial for achieving results in today's competitive market. Getting help from an SEO Agency can give you the advantage you need when it comes to search engine ranking and those all-important hits on your site.

As SEO experts are bound to point out, it's a process that needs to be carried on over time and considered whenever you make any changes to your site. As a new site you'll need strategies to assist you in climbing the ladder to good Internet ranking placement as quickly as possible.

Here are 10 very useful tips on links and linking architecture for anyone with an interest in SEO, and if you're involved in marketing of any kind over the Internet, then that's you.

1. Think About Who Links to You

You'll already know the value of reputation when it comes to marketing your product or service. If sites that are associated with good quality products are clearly seen by users and search engines to link to your own then this will reflect well on you.

Pay close attention to the number of .com and .co.uk sites that link to you, for example, and think carefully about ways in which you can encourage others to do likewise.

2. Think About Who You Link to

The same rules as before. Linking to good quality sites reflects well on your own. Keep up to date with innovations and developments and stay relevant with fresh links on your pages. Try to develop a balanced portfolio of links on your site.

3. Avoid Broken Links

As part of ongoing site maintenance for SEO you should be aware of any links that are no longer in use and remove them from your site.

4. Think About Relevance

This is very important. Link to sites with a clear relevance to your own only. Search engines pay special attention to this, as do users, and every irrelevant link on your page is detrimental.

5. Internal Links

Think about internal links and whether your site is user friendly. Make the most of internal links and get some advice from SEO experts about ways to link internally that will benefit your site's ranking.

6. Maps

Think about linking back to homepage and site maps. Make your site as easily navigable as possible. This will encourage users and benefit your site as search engines see these links when they probe it. A map is a useful way to introduce internal links and make the site easier to get around.

7. Link Building

Think about the use of exact match terms for link building. Build links using exactly matching anchor text. Remember though, don't get carried away - an excess use of keywords can be as bad as a lack. Using terms you want to rank for and that summarise the topic referred to, in moderation, can strengthen the ratings of your site by search engines.

Find a balance and use your senses. If you feel that you've gone overboard with repeated words or phrases in your internal links then you probably have.

8. Avoid Cloaking

Search engines are increasingly sophisticated at detecting 'black hat' or unscrupulous SEO techniques. While it may be tempting to improve your popularity on the net by attracting unwitting visitors to your site, be aware that techniques that accomplish this can get you into trouble.

Users and search engines are alike in their approach to cloaking - they don't accept or tolerate it. Stay within the boundaries to avoid problems.

9. Look at Where Your Competitors Link

This is legal and it can give you an advantage or at least level the playing field somewhat when it comes to links. Go to Yahoo and type in link: www.competitorsite.com to get access to useful tools for viewing your competition's linking activity. Remember that knowledge is power.

10. Strategise

Have a solid strategy for linking to, from and within your site. Think before you link and use every intelligent strategy at your disposal. Getting advice from website optimization specialists can really help.

To conclude, it's hoped that some important considerations about link building were highlighted for you here in our list.

Some areas were only touched upon, and in an environment such as computing where change is a constant, it pays to stay abreast of developments. Remember that if you're short on time, search engine optimisation specialists are available for SEO and improving your ranking and your profits.

Source: http://www.seoconsult.co.uk/

How to Judge the Value of a Link (New Google patent)

Google has been granted a new patent with the name "Determining quality of linked documents" some days ago. The patent might give us further insight on how Google judges the influence of a link on the search engine positions of a web page.

What is the patent about?

Here's the official abstract:

"A ranking component ranks documents, such as web pages or web sites, to obtain a ranking score that defines a quality judgment of the document. The ranking score of a particular document is based on the ranking score of the documents which link to it and based on affiliation among the documents."

According to the patent description, Google could rank the backlinks to a web page differently based on the relation of the pages to each other.

For example, links from pages that have the same author might have less influence on the rankings of a web page that have no affiliation with the linked site.

The patent also contains an image that illustrated how the related of web pages might be:

How does Google limit the value of a link?

According to the patent, Google might do the following:

• Google assigns a maximum value to links that come from affiliated pages.
• Google might assign individual values to links from independent pages.

That means that three links from an affiliated website carry more value than a single link but the total value of all links from the affiliated website is limited.

How can Google recognize affiliated web pages?
The patent shows a number of methods that Google can use to determine the affiliation of web pages:

• Interlinking: websites that are more closely interlinked to each other than the average pages on the websites might be considered to be affiliated.

• Hostnames: web pages that have the same domain name or subdomains that are on the same domain are probably affiliated.

• IP addresses: if the first two or three components of the IP addresses are identical, the web pages might be affiliated.

• Visitors: web pages that share many visitors during the same browsing session can be considered to be affiliated.

What does this mean for your website rankings?

Although Google has been granted the patent this month, they filed it a few years ago. That means that the methods described in the patent probably have been in use at Google for several years.

Basically, the patent confirms the previous recommendations in our newsletter and in our SEO software IBP:

• Try to get high quality backlinks from as many different websites as possible.
• Do not participate in automated linking schemes.
• The quality of the links is more important than the quantity of the links.

Article Source: http://www.free-seo-news.com

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Search Engine Optimization (SEO) Process

• Initial Analysis 
• Keyword Research & Analysis 
• Competitor Analysis
• On-Page Optimization
• Usability & Conversion Optimization
• Sitemap + RSS Feed inclusion 
• Search Engine + Directory Submission
• Social Bookmarking
• Blogs + Press Release Creation
• Articles Submission
• Link Popularity
• SERP Report
• Site Maintenance..

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Search Engine Optimization (SEO) and Reporting Agreement Template

YOUR COMPANY

Company Address, Phone

Search Engine Optimization and Reporting Agreement

This agreement is hereby entered into between YOUR COMPANY (hereinafter referred to as “Company” and _____________________ (hereinafter referred to as “Client”) on the ___ day of _______, 200___.

1.”Company” agrees to provide Client with Search Engine Optimization and Reporting Services (hereinafter referred to as “SEO”) as described in this agreement. “Company” is authorized to use the specific keywords and/or phases set forth below for development, improving the ranking of, and/or positioning the contents of the Client’s URL(s), http://www.______________________.com in the search engines and/or directories that are most frequently used by the general public which are defined below.

2.Client agrees to pay “Company” a fee as stated in “Proposal.” Fee must be received prior to the start of any services provided. SEO Services are intended to provide the client with preferential positioning in selected search engines and report results on an ongoing and timely basis. SEO Services include:

• Research keywords and phrases to select appropriate, relevant search terms. Number of keywords is listed in the Proposal. Additional keyword purchases will require Addendum or separate contract.

• Edit various html tags and page text as necessary prior to submission to selected search engines and directories.

• Create as required, additional web pages for the purpose of “catching” keyword/phrase searches.

• Hand-submit your pages to the engines and directories stated in this agreement.

• Create positioning reports for main site and any associated pages showing rankings in the major search engines and under which keywords.

4. For the purposes of providing these services, client agrees to provide:

• Give “Company” FTP access to the main site for uploading new pages, and making changes for the purpose of optimization OR approval to go through 3rd Party.

• Client authorizes “Company” use of all client logos, trademarks, Web site images, etc., for use in creating informational pages and any other uses as deemed necessary by “Company” for search engine positioning and optimization.

• If Client’s site is light in textual content, client will provide additional relevant text content in electronic format for the purpose of creating additional web pages. Client agrees to provide content, for example 200 to 500-word “articles” about each of their keyword phrases.

5. Selected search engines* include:

• AOL
• Alta Vista
• About
• Google
• All The Web
• Excite
• Hot Bot
• Looksmart
• MSN
• Lycos
• Yahoo [web pages only]
• Netscape

* Top Major SE and SE names may change without notice

6. Client acknowledges the following with respect to services:

• “Company” has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. Client site may be excluded from any directory at any time at the sole discretion of the search engine or directory. “Company” will resubmit those pages that have been dropped from the index.)

• Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms and other competitive factors, “Company” does not guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase or search term. However, if “Company” fails to achieve 3 top 30 positions in the major search engines, “Company” will start over “SEO” services with no cost to Client.

• Some search engines and directories may take as long as 2 to 4 months, and in some cases longer, after submission to list your site.

• Occasionally, search engines will stop accepting submissions for an indefinite period of time.

• Occasionally, search engines will drop listings for no apparent or predictable reason. Often listing will “reappear” without any additional submissions. Should the listing not reappear, “Company” will re-submit the site based on the current policies of the search engine in question.

• Some search directories offer expedited listing services for a fee. “Company” encourages clients to take advantage of these expedited services. Client is responsible for expedited service fees, example Yahoo, unless otherwise noted in the package Client purchases.

7. The “Company” is not responsible for changes made to the Web site by other parties that adversely affect the search engine rankings of the Client’s Web site.

8. Additional Services not listed herein or in Proposal will be provided for $40 per hour. For example, purchasing keywords beyond the scope provided in the SEO proposal, or creating more doorway pages than provided in original Proposal.

9. Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to “Company” for inclusion on the website above are owned by Client, or that Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend “Company” and its subcontractors from any liability or suit arising from the use of such elements.

10. “Company” is not responsible for Client’s overwriting SEO work to Client’s site. IE / Client webmaster making changes and uploading over work already provided. Client will be charged an additional fee for re-constructing Metas, etc based on the hourly rate of $55/hour.

Client Signatory, _______________________________________ Date _________________



NAME, COMPANY                   Date: __________

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Courtesy: http://www.onewayadv.com/contracts/

Google Adwords: Tips for Writing Targeted ads

Ensure your ads catch the eye of potential customers. Try testing out some tips to see what works for your business.

• Use your keywords in your ad. For the best results put your top performing keyword into the headline of your ad.
   
• Include prices, special offers and unique selling points. What makes your product or service offering different from your competitors?
   
• Use a strong call-to-action. Tell potential customers what action you want them to take when they get to your site e.g Buy now. Call today.
   
• Direct users to the page on your website which is most relevant to each ad. By using a very specific destination URL you can direct potential customers to the page on your website that is most relevant to the product or service described in your ad.

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Source: Google Adwords

Tips for Choosing the Right Keywords for Your Business (Google Adwords Campaign)

Make sure your keywords are right for your Business. Use our tips below to fine tune your keyword lists.

1. Make sure your keywords are right for your business. Use our tips below to fine tune your keyword list.
2. Make sure your keywords are right for your business. Use our tips below to fine tune your keyword lists.
3. Match your keywords to your ad text. Each keyword should match the ad text that it triggers when a potential customer searches on Google. To do this, group all the keywords relating to a particular product or service into a specific ad group. You can then create an ad that matches these keywords so that whatever a user searches for, they see an ad that is very relevant to their search.
4. Regularly review your keywords. Through regular reviews you can remove keywords which are not providing value and learn from the success of your top performing keywords.
5. Use negative keywords. Prevent your ad from showing on a search which is not relevant for your business. For example if you sell lawnmowers you may not want your ad to show if a user searches for Lawnmower repairs so specify repairs as a negative keyword.

Source: Google Adwords Campaign

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Google Adwords: Tips for Creating a Winning Account Structure

A well managed account is a successful account. Implement the tips below to ensure your campaigns thrive.

1. Give each campaign an appropriate name. Make sure you can identify your campaigns easily. This will make tracking and editing your campaigns much simpler.
    
2. Split each campaign into ad groups. Ad groups let you segment your campaigns into multiple parts to achieve even greater focus and simplicity.
    
3. Stick to one theme per campaign. We recommend you structure your AdWords account similar to the structure of your website, i.e. separate your campaigns by the themes or product lines your website is divided into.
    
4. Try to aim for at least three ad groups per campaign. The number of ad groups you need will vary depending on the size of your product offering and business but aiming for a minimum of three will ensure that each ad group is tightly themed and will help you to write specific ads targeted to your customers.
5. Just like campaigns, each ad group should have one common theme. Focus on a single product or service that you offer in each ad group. This will make it simple to create focused, effective keywords and ads. For example, a garden centre could have a campaign with the theme of "Seeds", an ad group in that campaign might be "Flower seeds".

Source: Google Adwords

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Keyword Tool - Google AdWords

New Google Adwords (Beta Version)
https://adwords.google.com/select/KeywordToolExternal

Old Google Adwords Tool
https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true

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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine

Google has hinted that several new things will have a major impact on search engine optimization and placement. Here are the most important changes.

1. Website speed: Google will now place more importance on how quickly a Website loads. That means Websites that load fast will be given prominence in search engine optimization and placement over Websites that are slow and clunky.

2. Broken links: Links that go nowhere aren't just annoying, they'll soon count as a strike against a Website's search engine optimization and placement efforts. It's already an accepted rule that any good website shouldn't have broken links. Now it's even more important for Website owners make sure that every link goes somewhere relevant.

3. Penalties for linking to bad neighborhoods: Currently, linking to spammers and obtaining incoming links from known spammers is not a good way to achieve the best search engine optimization and placement results. Look for Caffeine to place even more importance on staying away from link farms and other malicious online practices.

4. Overall website quality: Some canny Website owners have gotten good search engine optimization and placement results by ranking high in a single factor that Google assesses, while ignoring other aspects. Under Caffeine, the overall quality will be under closer inspection. Having just one or two key search engine optimization and placement ranking factors won't be enough.

So what will you have to change if you want to achieve great search engine optimization and placement results under Caffeine? If you already have a Website that subscribes to Google and SEO best practices, then there probably isn't a lot you'll have to tweak.

Here are some steps you can take to make sure that you're Website is primed to get good results under Caffeine:

1. Eliminate all spam elements from your Website: Any part of your Website that could conceivably be considered spám will likely have a negative effect on your search engine optimization and placement efforts. Spam elements include Website text that's the same color as the background, Website cloaking, and automated linking.

2. Reevaluate your Website design and structure: Make sure your Website looks great and is user-friendly. Users should be able to easily navigate through the Website and search engines should be able to understand and categorize a Web page just by reading its title and meta tags.

3. Get links from social bookmark and other social media sites: Links from social bookmark sites like Digg and Delicious are already important to gaining good search engine optimization and placement. The importance of links from these types of sites is likely to incréase under Caffeine.

4. Check your Website links: Make sure that you aren't linking to any Websites that could potentially be labeled as spammers. Having a selection of quality links is far better than gathering as many links as possible.

By following the above tips and tricks, your Website should have no problem adjusting to Google's new search engine. And you'll have a crucial advantage when it comes to getting great search engine optimization and placement results.

Source: http://www.searchcircus.com/

About The Author
Wendy Suto is CEO and President of Search Circus, an ethical and certified SEO firm based in Cleveland Ohio that specializes in search engine optimization, social media marketing, corporate blogs, and link building for small to large businesses throughout the U.S.

Google, Yahoo & Bing Webmaster Zones

1. Google Webmaster Zone :
   www.google.com/webmasters/
   
   
2. Yahoo Site Explorer :
   siteexplorer.search.yahoo.com/
   
   
3. Bing Webmaster Center:
   www.bing.com/webmaster

Useful Links

1. http://www.domaintools.com/ (Website details like DNS / Domain expiry date / Webhosting details etc)
2. http://www.copyscape.com/ (Duplicate content lookup)
3. http://www.dnsstuff.com/   (Whois Lookup / Traceroute / IP address info
4. https://adwords.google.com/select/KeywordToolExternal (keyword research tool as Adwords Setup)
5. http://tools.devshed.com/c/a/Search-Engine-Tricks/How-to-report-spam-to-Google-Co/ (Spam Resorting)

SEO Facts & Tips

• Robots.txt file is not needed, when you want search engines to index everything in your site.
• Use Meta Tag = NOINDEX,NOFOLLOW, to prevent google being listed even if other sites link to it.
• Generally to get the site included in WayBack Machine it takes 6-14 mths lag between the data a site is crawled.
• If you're redirecting Old Website to New website through 301 redirect, google will not pass the full link power or PageRank to your New website.
• Sub pages should be 2-3 clicks max from homepage for greater visibility and for deep crawling. 
• Google site speed filter applies only to English www.Google.com only.

Types of Internet Marketing - Web Marketing / Online Marketing / eMarketing

 Search Engine Optimization (SEO)

• Onpage & Offpage Optimization
• Directory Submission & Backlink Creation
• Increase PR
• Dynamic Optimization for DataBase Driven website. (mod_rewrite technique)

Search Engine Marketing (SEM)

• Contextual Advertising
• Google Adwords Campaign
• Yahoo Search Marketing Campaign
• MSN adCenter Campaign

Social Media Optimization / Social Media Marketing (SMO/ SMM)

• Blog Posting / Forums Posting / Discussion Groups
• Social Network site Promotion / Marketing
• Social Media Site Promotion / Marketing
• Social News Sites Promotion / Marketing
• Social Bookmarking Promotion / Marketing
• Widget Marketing - FaceBook promotions, Content writing & Article Submission.

Internet Marketing Medium / Online Techniques

• Affiliate Marketing Setup & Maintenance
• Shopping Sites Comparision (ex: Google Products etc.,)
• Marketing through Banner Ads
• Regional Optimization (Ex: Google Local Business etc.,)
• Online Press Release Management

Social Media Optimization (SMO)

• Sharing Videos (Ex: YouTube)
• Sharing images (Ex: Picasaweb, Flickr)
• Orkut / FaceBook / Twitter / MySpace
• Blogging Sites / Forums / Discussion Panel / Groups

Viral Marketing

• Branding through free Software, Wallpapers, Games, Tools etc
• Word of Mouth

Useful SEO Tools

• javascriptcompressor.com/default.aspx - JavaScript Compressor
• http://www.csscompressor.com/ - CSS Compressor.
• gtmetrix.com - Fast Performing Website Test.
• http://www.webconfs.com/- Useful SEO Tools.
• tools.seobook.com - Free link analysis and keyword research tools.
• http://www.alexa.com/ - Traffic Analysis, Traffic Source and many more.
• www.google.com/trends - provides insights into broad search patterns.
• http://www.urltrends.com/ - is a service that helps you track your marketing, perform competitive intelligence and get the data you need to make better domain purchases.

 

List of Directory Types

1. Niche Directories - Topic Specific directories
2. Regional Directories - Geographical Location Directories
3. Blog Directories - Blog related directories
4. Bid/Bidding Directories - Listing based upon bidding
5. Article Directory - Article related directories
6. Podcast Directories - List of Audio,Video,softwares for Desktops & Mobiles.
7. Brick & Mortor Directories - Offline Businesses which dont have websites.

SEO Checklists

S.No:	SEO Checklists
1	Page Title should be between 60 - 80 characters
2	Meta Description should be 50-150 characters. Should be unique for all pages
3	Meta Keywords should be 5-10 keywords
4	Page content should be 250-300 words minimum per page
5	Keywords Density should be 5% of overall content
6	Keywords use in Meta Description / Meta Keyword Tag
7	Keywords in Body Section - Keywords Repeats atleast Twice on Body
8	Header Tags <H1> - Don’t use more than once on a page.
9	Keep primary Keyword in <H1> & Secondary Keywords in <H2> tags
10	Keywords use in H2-H6 Tags
11	Keywords in Body Section - Keywords Repeats atleast Twice on Body
12	Keywords in First Sentence
13	Keywords in the first paragraph & Last Paragraph & in footer.
14	Try to include at least one of the keyword per 1-2 paragraphs depending on how large your page is.
15	Keywords in IMG Alt Tags
16	Keywords use in Bold Tag
17	Make keyword once in Bold, once in Italic and underling.
18	Keywords in Domain name
19	Keywords in the URLs / Subpage url with hypen as a separator.
20	Link Popularity (Keywords in BackLinks)
21	Keywords use in Same Domain Link Text (Same Domain)
22	Keywords use in HyperLink to External Site (Outband)
	Other Factors
23	HTML / W3C Standards - Validation
24	Links from Social Network like (Del.icio.us / Digg)
25	Server Speed Check
26	Age of Website (Should not be less than a year for Domain Renewal)
27	No. of Visitor to the Site (Alexa Rank Quarterly basis)

Space units = Bits, Bytes, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte

Space Units

1 Bit = Binary Digit
1 Byte = 8 Bits
1 Kilobyte = 1024 Bytes
1 Megabyte = 1024 Kilobytes
1 Gigabyte = 1024 Megabytes
1 Terabyte = 1024 Gigabytes
1 Petabyte = 1024 Terabytes
1 Exabyte = 1024 Petabytes
1 Zettabyte = 1024 Exabytes
1 Yottabyte = 1024 Zettabytes
1 Brontobyte = 1024 Yottabytes
1 Geopbyte = 1024 Brontobytes
1 Saganbyte = 1024 Geopbyte
1 Pijabyte = 1024 Saganbyte
1 Alphabyte = 1024 Pijabyte
1 Kryatbyte = 1024 Alphabyte
1 Amosbyte = 1024 Kryatbyte
1 Pectrolbyte = 1024 Amosbyte
1 Bolgerbyte = 1024 Pectrolbyte
1 Sambobyte = 1024 Bolgerbyte
1 Quesabyte = 1024 Sambobyte
1 Kinsabyte = 1024 Quesabyte
1 Rutherbyte = 1024 Kinsabyte
1 Dubnibyte = 1024 Rutherbyte
1 Seaborgbyte = 1024 Dubnibyte
1 Bohrbyte = 1024 Seaborgbyte
1 Hassiubyte = 1024 Bohrbyte
1 Meitnerbyte = 1024 Hassiubyte
1 Darmstadbyte = 1024 Meitnerbyte
1 Roentbyte = 1024 Darmstadbyte
1 Coperbyte = 1024 Roentbyte

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The Top Most - Website Sale / Auction Websites:

www.Flippa.com (Paid)
http://business.shop.ebay.com/Businesses-Websites-for-Sale-/11759/i.html
http://www.businessbroker.net  (Paid)
http://www.businessesforsale.com (Paid)
http://www.buyingandsellingwebsites.com (Paid)
http://www.buysellthatwebsite.com
http://www.buysellwebsite.com (Paid)
http://www.dealasite.com (Free)
http://www.establishedwebsitesforsale.com
http://www.geekvillage.com/forums
http://www.hooverwebdesign.com/websites-for-sale.html
http://www.oswebsitesforsale.com
http://www.sedo.com/uk/home/welcome/?tracked=&partnerid=&language=e (Free)
http://www.sitepoint.com/blogs/2009/08/24/10-places-to-sell-your-web-site
http://www.time2sell.com/seller.html (Paid)
http://www.webmaster-talk.com/marketplace (Free)
http://www.websiteacquire.com (Paid)
http://www.websiteauctionhub.com
http://www.websitebroker.com (Paid)
http://www.websiteproperties.com
http://www.websitesalehub.com
http://www.websitesforsales.com (Free)
http://www.websiteslate.com (Free)
http://www.websitetraders.com (Paid)
http://www.wmmediacorp.com (Free for 3 mths - After that nominal fee will be charged)
www.InternetCompanyForSale.com (Paid)
http://www.siteindeed.com/ (Free for 3 mths)
http://talk.iwebtool.com/ (Free)

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Sell Your Products

Below are the few websites where you can Sell Your products:

http://www.ebay.in/: 10% + 3% (13%) charge on sale (PaisaPay Payment Gateway). It will activated when we registered as a seller.

http://www.webmallindia.com/ (We have sent request for charge on sale details via contact form)
First we need to give the price range, basing on that they will let us know the charge on sale. We need to upload the product image and info for their review. Listing is Free.

http://www.ebid.net/ (We have sent request for charge on sale details via contact form)
Paid one >> need to upgrade as seller/seller+. Upgrades are like 7 days – 59/- and 30 days – 210/- and so. (PPPay Escrow payment mode)

http://www.nilaami.in/ = Free one (We have sent request for charge on sale details via contact form)

http://www.clickindia.com/ = Free one (Classified listing)

http://www.punediary.com/BuySell/BuysellHome.aspx = Free Classified (Sale only in Maharastra State)

http://www.infibeam.com/ (We have sent request for charge on sale details via contact form)
No fee for limited period of time. (They need company info, and products details, price and etc to tell us about the charge on sale.

http://www.admag.org/ – Free Classified

http://www.quikr.com/ – Sales through Classifieds (Free)

http://www.pnet.in/ - (We have sent request for charge on sale details via contact form)
Fee details not mentioned any where on the site.
http://ecommercefree.atspace.com/ - 15% of Retail Price. Listing is free.
http://www.olx.in/ – Free Classified to Buy / Sell

http://www.buytheprice.com/ (We have sent request for charge on sale via email) haven’t received any emails yet.

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Top Social Bookmarking Websites

http://www.twitter.com/
http://www.digg.com/
http://www.reddit.com/
http://www.stumbleupon.com/
http://www.buzz.yahoo.com/
http://www.kaboodle.com/
http://www.tweetmeme.com/
http://www.technorati.com/
http://www.mixx.com/
http://www.fark.com/
http://www.slashdot.org/
http://www.clipmarks.com/
http://www.newsvine.com/
http://www.diigo.com/
http://www.propeller.com/
http://www.mister-wong.com/
http://www.dzone.com/
http://www.faves.com/
http://www.twine.com/

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What are the Major Search Engine User Agent Name (Spiders, Robots, Crawlers) with Version?

Search Engine use special software called Spiders to crawl the website and find new links and websites. Search Engine Spiders also know as robots, crawlers, agents etc. Search Engine robots are different from one Search Engine to another. Some of the Major Search Engines and their agents are as follows:

Search Engines	Agent/Robot Name
Google	Googlebot/2.1
Yahoo	Yahoo! Slurp
Bing	bingbot/2.0
Alexa	ia_archiver/8.9

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SEO / SEM Expert from Hyderabad, India

Hey! Guys Let me introduce myself, Santosh Kumar Alakunta an SEO/M Expert based in Hyderabad, India. Stay tuned for forth coming SEO articles, tips, news, updates etc....